Foreign media China’s gaming market will be strong growth of Internet cafes or tuyere 新疆教育学院实验小学

Foreign media: Chinese game market will be strong growth in Internet cafes or air Sina Technology News Beijing time on February 4th morning news, according to U.S. technology blog VentureBeat reports, market research firm Niko Partners expects 2016 Chinese digital game industry will continue to maintain strong growth. Niko Partners founder Lisa Hansen (Lisa Cosmas Hanson) released the company’s 14 major predictions this year. The company expects, including PC end games, hand travel and host games, the total revenue of China’s game market will be $26 billion. In addition, hand travel revenue will rise from $5 billion 500 million in 2015 (excluding export revenue of $1 billion 300 million) to $11 billion 100 million in 2019. This growth rate is good, but it also means that China has gone through the peak period of hand travel growth. Niko predicts that China’s E-sports market will also grow. Tens of millions of Chinese players will now participate in or watch E-sports events, and some well-known E-sports commentators earn about $1 million 500 thousand a year. As Google parent Alphabet suggests, the Google Play store is likely to be launched in China in 2016. This will promote the download of Android game, and promote the advertising marketing activities from hand travel. Niko also expects that virtual reality will make rapid progress in the Chinese market. Chinese companies will develop products and challenge virtual reality giants like Oculus and SONY. At the ChinaJoy 2016 show in July this year, we’re likely to see huge virtual reality galleries. At the same time, investment in Internet bars is increasing in many metropolitan areas of china. Niko expects that this investment will continue, while the "hero League" and "Dota 2" and other MOBA (multiplayer online combat) games will stimulate demand for Internet cafes. In addition, the development of E-sports will also consolidate the status of Internet cafes. Tencent is likely to dominate the Chinese game market, but the company will face pressure from NetEase and other game developers. Although China’s gaming companies have underperformed the stock market in 2015, Niko expects the companies to invest more money to boost growth and seize market share. At present, China has a total of 171 listed game companies, of which 136 are listed in China, 17 go to Hongkong, and 18 go to the United states. In the future, China’s game companies will be more and more listed in the domestic market, but the current Chinese stock market IPO (initial public offering) has not yet lifted. Due to fierce competition in the market, Niko expects small and medium-sized game companies will be integrated trend, especially among hand travel developers. The Chinese government approved 750 games in 2015, including 320 hand tours. The strengthening of the dollar means that Chinese game companies will find that the cost of acquiring foreign game authorization and game IP will become higher, while Chinese gamers will spend more money on foreign games. Because the price of IP is getting higher and higher, the developers are more

外媒:中国游戏市场将强劲增长 网吧或成风口   新浪科技讯 北京时间2月4日早间消息,据美国科技博客VentureBeat报道,市场研究公司Niko Partners预计,2016年中国数字游戏行业将继续维持强劲增长。   Niko Partners创始人丽莎・汉森(Lisa Cosmas Hanson)公布了该公司今年的14大预测。该公司预计,包括PC端网游、手游和主机游戏在内,中国游戏市场总营收将为260亿美元。此外,手游营收将从2015年的55亿美元(不包括出口营收13亿美元)大幅上升至2019年的111亿美元。这一增速良好,但这也意味着中国已经走过了手游增长的高峰期。   Niko预计,中国电子竞技市场也将增长。数千万中国玩家目前会参与或观看电子竞技赛事,一些知名电子竞技评论员每年收入约为150万美元。   正如谷歌母公司Alphabet所暗示的,谷歌Play商店很可能于2016年在中国上线。这将推动Android游戏的下载,并促进来自手游的广告营销活动。   Niko还预计,虚拟现实将在中国市场取得快速发展。中国公司将开发产品,挑战Oculus和索尼等虚拟现实巨头。在今年7月的ChinaJoy 2016展会上,我们很可能将看到庞大的虚拟现实展区。   与此同时,在中国多个大都市地区,对网吧的投资正在增长。Niko预计,这样的投资仍将持续,而《英雄联盟》和《Dota 2》等MOBA(多人在线战斗)游戏将刺激对网吧的需求。此外,电子竞技的发展也将巩固网吧的地位。   腾讯很可能仍将主导中国游戏市场,但该公司将面临来自网易和其他游戏开发商的压力。尽管中国游戏公司由于2015年的股市大跌而表现不佳,但Niko预计,这些公司将投入更多资金以推动增长,抢占市场份额。目前,中国共有171家上市的游戏公司,其中136家在国内上市,17家前往香港,18家前往美国。未来,中国游戏公司将越来越多地在国内上市,不过目前中国股市IPO(首次公开招股)尚未解禁。   由于市场竞争激烈,Niko预计,中小型游戏公司将出现整合趋势,尤其是在手游开发商之间。中国政府2015年批准了750款游戏,其中包括320款手游。   美元汇率的走强意味着中国游戏公司将发现,取得国外游戏授权和游戏IP的成本将变得更高,而中国游戏玩家玩国外游戏也将花更高的费用。由于IP的价格正越来越高,因此开发商正更多地开发原创游戏。而中国游戏厂商可能会尝试获得其他娱乐内容的授权,用于游戏。   Niko指出,同时覆盖PC端和移动端的跨平台游戏将变得更重要。   该公司表示:“更有趣的是,我们预计将出现泛媒体的娱乐战略,即从游戏衍生出图书、电影和电视节目,从电视剧衍生出图书和游戏,以及图书被制作为电影、电视剧和游戏。”   Niko还预计,中国市场PC端网游的营收增长将继续滑坡,而主机和主机游戏销售将维持持平。基于电视机的游戏盒子销售可能会出现一定的增长。(维金)相关的主题文章: