an Author tag giving credit to the writer or writers of the content 朝鲜深夜疑射导弹 江苏常熟突发火灾

SEO Let’s solve the SEO mystery. There are a few things one must take into consideration when talking about search engines. One must know how they work and why they work the way they do. Search engines work by collecting different types of data from data mining files such as .html, .php, .asp, .aspx, .pdf. and/or a long list of other files which we will discuss later. The search engines then store a cached version (in part or in whole) on their servers. When a query is typed in a search engine browser portal (like Google, Yahoo, Live/MSN, Dogpile, etc) results are then displayed based upon a search engine’s proprietary search algorithm. This algorithm is derived from information gathered on the Internet or World Wide Web by either a computer and/or a person. An algorithm is basically a set of finite rules for calculating and data processing the subject and object query. Through collective knowledge and experience we can solve the mystery about search engine optimization. Now that we know how and why they work, let’s examine how can they work optimally for you. So, how do I optimize my website? First you need a good domain name that is pertinent to your business, or know the key search words that a potential client will utilize to inquire about your business. Several tools are available to research key words. A good web host is also a necessity. Some web hosts feature site builders with page tools to instantaneously create and publish your pages to the World Wide Web/Internet. Other web hosts, through programs like Microsoft Front Page, Dreamweaver, etc., allow you to create your own pages and then transfer the files to your web hosts server. Meta tags, embedded in your web pages, are extremely important. Most people don’t realize how important Meta tags are. After the domain name, search engine algorithms look for Meta tags on your web site and web pages. Meta tags usually consist of: a Title, a Description, a set of Keywords, a Robot command telling the search engine robots to index and follow your sites pages, a Copyright tag stating the owner of the content, an Author tag giving credit to the writer or writers of the content, a Revisit tag telling the search engines to come back and visit your site after certain daily increments. There are other meta tags but they are beyond the scope of this discussion. Now let’s address the content of your web pages. I am sure you have heard the saying "Content is King". Good content is essential to support your website and search engine rankings. Little or no content means little or no traffic to your website. A great amount of research is required for good content. Do not write the content strictly for search engines, but do throw in key search words occasionally. Each page should correlate with your meta tags, and each page should have unique content. Now let’s talk about the different types of linking strategies. One way links provide the best linking strategy and work with one domain name. Think about each link as a vote for your website by the Internet community. More links equals more votes, which equals more traffic from search engines and other websites. A second linking strategy is a reciprocal link – I give you a link on my domain, you give me a link back on the same domain. Reciprocal linking works when sites are somewhat related. The reciprocal linking strategy works with 2 domain names. Automated tools are available to constantly check your links. 3 way linking is another common link building strategy, but be wary of the integrity of the linking webmaster. It’s very easy for a webmaster or an SEO firm to exchange links with you. However, be careful that your link is not placed on one or more satellite sites creating a link farm (a big no no!) and/or their link site is taken down days, weeks or months later. This 3 way linking method works with 3 domain names. Other linking strategies involve hyper text links or anchor text. You can recognize these links because the keyword or keyword phrase is sometimes underlined or animated; when one of these words is clicked, you are transported to the domain where these words reside. About the Author: 相关的主题文章: